Partner in merchandising strategy

Topfanz as fan consultant

Being a strategic partner, Topfanz takes care of your merchandising. The main concern?
That all the products match your club’s DNA.
That’s why we like to immerse ourselves in your club culture.

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Intake meeting

During an intake meeting we will take the time to understand your merchandising strategy.

Brainstorm

Based on a brainstorming session – possibly with external inspirators (e.g. players, ex-players, analysts, …) – we define clear target audiences and will select the right merchandising themes.

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Co-creation

Co-creation guarantees that new products match your DNA: we’ll develop concepts with players (if desired) and present new merchandising in advance to a fans’ delegation.

Topfanz strives for a shared vision on merchandising, which we’ll then implement as a passionate coach:

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We work out an annual plan at the start of each season, with a range of products tailored to your club’s target audience and based on the current themes.

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During a monthly follow-up meeting, we analyse and benchmark results, and we also inspire with new products, creative campaigns, …

Implementation strategy

A strong plan is pointless without a practical implementation.
That’s why Topfanz assists you in the implementation of your strategy on a daily basis.

Purchasing

Just as a technical director, helped by a network of scouts, attracts the right talents, we are able to create your merchandising range.

E-commerce and logistics

Each team relies on a reliable captain. Topfanz likes to wear the captain's band when it comes to e-commerce.

Marketing

Topfanz wants to be your creative wing player. We'll surprise your loyal fans with original designs and surprising marketing campaigns.
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Why am I working with Topfanz? Because they know the world of football inside out. As football fans themselves, they have a perfect feel for the world in which our fans live. They know how to respond to changing needs.

Vanessa Theus

Head of Merchandising – Standard de Liège

 
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Ready to take the fan experience to the next level at your club?