Partner in merchandising strategy
Topfanz as fan consultant
Being a strategic partner, Topfanz takes care of your merchandising. The main concern?
That all the products match your club’s DNA.
That’s why we like to immerse ourselves in your club culture.
Intake meeting
During an intake meeting we will take the time to understand your merchandising strategy.
Brainstorm
Based on a brainstorming session – possibly with external inspirators (e.g. players, ex-players, analysts, …) – we define clear target audiences and will select the right merchandising themes.
Co-creation
Co-creation guarantees that new products match your DNA: we’ll develop concepts with players (if desired) and present new merchandising in advance to a fans’ delegation.
Topfanz strives for a shared vision on merchandising, which we’ll then implement as a passionate coach:
We work out an annual plan at the start of each season, with a range of products tailored to your club’s target audience and based on the current themes.
During a monthly follow-up meeting, we analyse and benchmark results, and we also inspire with new products, creative campaigns, …
Implementation strategy
A strong plan is pointless without a practical implementation.
That’s why Topfanz assists you in the implementation of your strategy on a daily basis.
Purchasing
E-commerce and logistics
Marketing
Why am I working with Topfanz? Because they know the world of football inside out. As football fans themselves, they have a perfect feel for the world in which our fans live. They know how to respond to changing needs.
Head of Merchandising – Standard de Liège
