Soccer is emotion: as a club you represent the  identity of your region.

More and more clubs let that identity be reflected in their fan experience and merchandising. A scarf, drinking bottle or hoodie is becoming more than a supporter’s item. It is becoming a symbol, an expression of pride.

On Tuesday, April 22 (10 am – 3 pm) we will zoom in on the importance of storytelling in merchandising: we would like to invite you to the Topfanz event, which takes place that day in the iconic headquarters of the KNVB in Zeist.

With Venezia FC (Nicola Zanetti & Arianna Mazzon) and RSC Anderlecht(Sophie M’Sallem), we managed to snag some great of key note speakers. And more will follow in the coming weeks news …

Are you fascinated by the link between marketing and merchandising? Then this is a day you don’t want to miss.